Shubh who leads growth at Valley joined me to break down how they generate about $1.5M in pipeline every month mostly from LinkedIn. And the best part is their AEs never have to do cold outreach because the calendar stays full two weeks out. If youre a founder or growth person trying to figure out how to actually book meetings with outbound without relying on paid ads this ones for you. What makes their system different is how they connect content to warm outbound. Most people treat these like separate things but Shubh showed us how to use LinkedIn posts to pull people into your orbit and then turn that attention into actual meetings by targeting the right intent signals at the right time.

The main takeaways

1. Keep your stack simple at first You dont need to spend $150,000 on a GTM engineer to set complex setups up. Shubh runs most of Valleys content engine with just PhantomBuster and Claude Projects. Scrape posts from creators you like, dump them into Claude, and have it analyze what works. Then use that to write in your founders actual voice.

"You dont have to spend 150,000 on a GTM engineer to set complex setups up. You just need one channel that works." - Shubh

2. Focus on the founders profile not the company page Company pages are fine for updates and case studies but if youre trying to build pipeline focus everything on the founders personal brand. Shubh put it simply when he said:

"Do not try to scale the company page. You as a founder are the chief storyteller of the company." - Shubh

3. Use Claude Projects to avoid sounding like AI slop

The key is feeding Claude your founders past writing, tone rules, and banned words so it stops using cringe phrases. Shubh built a whole project with Zeds real voice, hook templates, and topic clusters scraped from top creators. Then every week they answer 10 questions via voice note and Claude turns those into posts that dont sound fake.

4. Repurpose everything into YouTube for AEO Take your content and post clips to YouTube even if views are low. AI search tools like ChatGPT and Perplexity are scraping YouTube transcripts more than any other source. Valley gets about one user a week from AI search now and the conversion rate is 6x higher.

"AEO and GEO is pulling statistically more from YouTube than any other source it is scraping the transcript." - Will

5. The warm outbound workflow is scrape qualify segment outreach This order matters. Use tools like RB2B to see who visited your site, scrape profile viewers and post engagers with Phantom Buster, then enrich and qualify based on ICP fit. Segment by intent strength like did they spend 3 minutes on your pricing page or just glance at your profile. Then reach out fast while its fresh.

"Scrape, qualify, segment, and outreach. It has to be in this exact order." - Shubh

6. Speed is everything

Dont let leads go stale for months. If someone spent time on your pricing page yesterday reach out today or tomorrow. The time between intent signal and outreach needs to stay as short as possible or they move on to a competitor.

7. Measure what actually drives revenue Shubh tracks where every demo comes from by asking on sales calls and using an automation that posts call transcripts with attribution into Slack. About 70% of their demos come from LinkedIn content but most people who book never actually liked or commented on a post. They just saw it.

How to apply this

Start by building your content system. Pick 3 to 5 creators you admire plus 5 to 10 who your ICP already follows. Scrape their best posts and have Claude analyze patterns. Then set up a Claude project with your tone rules and start posting consistently.

Next layer in warm outbound. Track profile viewers, followers, site visitors, and post engagers. Qualify them based on role and company fit, segment by intent strength, and reach out with personalized messages while the signal is hot. You can get 30 to 60% reply rates when you only message people whove already seen you.

The whole system is about getting people into your orbit through content and then converting that attention when they show buying intent. No fancy tech stack needed to start. For more details check out the full recap: Valley's $1.5M/month pipeline machine or grab the LinkedIn pipeline 60 day playbook to start building this yourself. And if you want to see more workflows like this join us for upcoming Catalyst webinars where we break down whats actually working in B2B growth right now.