TheinboundengineforhypergrowthB2Bcompanies.
Leads from executive content, AI search, and original research. Three plays that compound on each other.
Your buyers research before your reps reach out. Most companies are invisible when it matters.
Buyers shortlist vendors long before your reps get involved. They check LinkedIn, ask AI, and read peer research. The companies that show up in all three win the consideration phase before sales ever talks.
Outbound starts from zero
Every cold email fights for attention with no context. Buyers who have seen your exec post three times reply. Everyone else doesn't.
AI search is replacing Google for category research
Buyers ask ChatGPT which vendors to consider before they ever visit your site. If you're not cited, you're not in the consideration set.
Original insight is the only thing that cuts through
AI-generated content is everywhere. A real human point of view backed by original data is the only thing that earns trust at scale.
The companies that win pipeline in the next three years will be the ones that show up in AI answers, in LinkedIn feeds, and in original research.
The Solution
Three plays that warm your pipeline before sales ever shows up.
This quarter’s account list
Content that targets your dream buyer.
Every post reaches the decision-makers your reps are trying to close.
Day 1
Sees your post on cold outbound failure
Day 6
Reads your framework on deal velocity
Day 11
Watches your founder interview clip
Day 14
Books a call — no intro needed
Prospects arrive at your demo already sold.
Buyers handle their own objections before they ever book a call.
Cold email reply rate
Outbound that doesn't start from zero.
Two weeks of content exposure turns cold outreach into warm replies.
Warm lead signal
Rippling · VP of Sales
Engaged with 4 posts · Visited pricing page
Attributed to: 3 LinkedIn posts
Content → pipeline loop closed
Know exactly which content is closing deals.
Every warm lead traced back to the exact content that moved them.
Your name comes up in rooms you're not in.
When buyers ask their network who to call, your name is the answer.
Launch
Published & distributed to 4,200 subscribers
Month 3
Cited by TechCrunch, 2 newsletters
Month 8
14 inbound inquiries attributed
Year 2
Still generating pipeline
Build an audience that generates leads forever.
Content compounds. Ads stop the moment you stop paying.
From invisible to impossible to ignore.
Performance guarantee
40% AI citation share on your top 25 queries in 6 months, or we work free.
$50M+
Pipeline influenced
3–4×
Higher reply rates
97%
Client retention
60 days
To first warm leads
“LinkedIn went from a brand awareness afterthought to our most consistent demo source.”
AirOps Leadership Team
AirOps
“Catalyst helped us turn LinkedIn from an underutilized profile into our highest-performing lead generation channel.”
Dakota Younger
Founder & CEO, Boon
“Before Catalyst, I had 8,300 followers and zero leads. Catalyst transformed my LinkedIn into a predictable lead generation engine.”
Janine Yancey
CEO, Emtrain
Trusted by
Three plays that build on each other.
Executive LinkedIn Content
The Goal
Turn your exec team into a pipeline source.
Immediate Win
Buyers who have seen your exec post three times reply to outbound. Everyone else doesn't.
Direct Outcome
$27M+ pipeline influenced for Coinflow. 41% warm reply rate. 6x demo bookings for AirOps.
For brands like
AEO + GEO Discovery
The Goal
Be the answer buyers find when they ask AI about your category.
Immediate Win
40%+ citation share on your top 25 buyer-intent queries in 6 months, or we work free.
Direct Outcome
+860% Gemini session growth for Rise. 8,278+ AI sessions in 12 months. 5–7x avg client ROI.
For brands like
Original Research Insights
The Goal
Get in the room with accounts who won't take a cold call.
Immediate Win
The ask is contribute to a peer report, not take a sales call. 40%+ of ICP say yes.
Direct Outcome
M0: 11 of 15 target accounts participated. $3.2M pipeline. Goldman Sachs and DTCC contributed.
For brands like
Leadership gets known. The CRO closes more. The marketer proves it worked.
For the CEO / Executive
For the Head of Revenue (CRO)
For the Marketing Lead
You close deals before competitors get a first meeting.
Buyers who've been consuming your thinking show up already convinced. You're not pitching — you're confirming.
Pipeline arrives warm. Reply rates run 3–4× higher.
Target accounts see your thinking for 14 days before a rep reaches out. You're not a stranger.
One report. 40+ assets. 12 months of content.
Original research fuels every post, email, event, and outbound touch your team runs.
Enterprise buyers take you seriously before the intro call.
You stop losing deals because they've never heard of you. Content is the credibility that closes the gap.
Sales cycles cut by up to 40%.
Buyers who've consumed your content arrive at demos with objections already handled.
200–500 ICP contacts engaged per launch.
Your report pulls in exactly the buyers you want — not random form fills.
The loop that never stops.
Exec content, AI search visibility, and original research work together. Buyers find you on LinkedIn, in ChatGPT, and through peers. We identify who's warm and reach out at peak intent. Deals close. The loop runs again.
Content Published
Exec voice + AI-optimized
Buyers Find You
LinkedIn, ChatGPT, peers
ICP Engages
Reads, cites, contributes
Signal Detected
Warm buyers identified
Warm Outreach
Reach out at peak intent
Deal Closes
Pipeline → loop repeats
Work With Catalyst
Ready to build your inbound engine?
$35M+
Pipeline influenced across all clients
41%
Warm reply rate vs. 6% cold (Coinflow)
5–7x
Avg client ROI on AEO program
Start with a free AI citation audit. We'll show you exactly where you stand in AI search vs. your top 3 competitors — 25 queries, 4 engines, 48 hours.
Get your free auditOr apply to work with us
The Content Engineer
Become a GTM
content engineer
Weekly insights to level up your skills on driving more revenue with systematic content.
