Contentthatclosesdeals.
Executive content programs for high growth B2B teams. Built to warm your pipeline before sales shows up.
Your buyers are making decisions without you.
Buyers don’t wait for your first outreach to learn about you. They research, compare, and shortlist long before your reps reach out — and they decide based on who they already trust.
Outbound is failing
Your reps are sending thousands of cold emails to people who've never heard of you. They're fighting a 1% reply rate because every conversation starts from zero.
You look like a commodity
Without a point of view, you're a commodity. Buyers compare you on price instead of expertise.
Leadership insight goes to waste
Your executives have the sharpest POV in the category. None of it is reaching the market. That gap is costing you deals.
If your leadership isn’t visible, you’re invisible when it matters most.
The Solution
The content engine that makes everything else in your GTM work.
This quarter’s account list
Content that targets your dream buyer.
Every post reaches the decision-makers your reps are trying to close.
Day 1
Sees your post on cold outbound failure
Day 6
Reads your framework on deal velocity
Day 11
Watches your founder interview clip
Day 14
Books a call — no intro needed
Prospects arrive at your demo already sold.
Buyers handle their own objections before they ever book a call.
Cold email reply rate
Outbound that doesn't start from zero.
Two weeks of content exposure turns cold outreach into warm replies.
Warm lead signal
Rippling · VP of Sales
Engaged with 4 posts · Visited pricing page
Attributed to: 3 LinkedIn posts
Content → pipeline loop closed
Know exactly which content is closing deals.
Every warm lead traced back to the exact content that moved them.
Your name comes up in rooms you're not in.
When buyers ask their network who to call, your name is the answer.
Launch
Published & distributed to 4,200 subscribers
Month 3
Cited by TechCrunch, 2 newsletters
Month 8
14 inbound inquiries attributed
Year 2
Still generating pipeline
Build an audience that generates leads forever.
Content compounds. Ads stop the moment you stop paying.
From invisible to impossible to ignore.
Limited client roster
We work with a small group of teams at a time. See if you qualify.
$50M+
Pipeline influenced
3–4×
Higher reply rates
97%
Client retention
60 days
To first warm leads
“LinkedIn went from a brand awareness afterthought to our most consistent demo source.”
AirOps Leadership Team
AirOps
“Catalyst helped us turn LinkedIn from an underutilized profile into our highest-performing lead generation channel.”
Dakota Younger
Founder & CEO, Boon
“Before Catalyst, I had 8,300 followers and zero leads. Catalyst transformed my LinkedIn into a predictable lead generation engine.”
Janine Yancey
CEO, Emtrain
Trusted by
Four ways to become the name buyers already know.
B2B LinkedIn Engine
The Goal
Stop being invisible to your buyers.
Immediate Win
Within 2 weeks your leadership is showing up in the feeds of your top 500 prospects with a specific POV.
Direct Outcome
Sales stops getting "Who are you?" and starts getting "I saw your post about X."
For brands like
Podcast GTM Engine
The Goal
Get in the room with people who usually block your calls.
Immediate Win
A 1-on-1 with a dream account under the "guest" label — no cold email required.
Direct Outcome
A high-value relationship built in 45 minutes that would take 6 months of cold outreach.
For brands like
Insights Report
The Goal
Give your sales team a reason to reach out that actually works.
Immediate Win
Reps stop "checking in" — they send original data your biggest accounts actually want.
Direct Outcome
3–5× higher reply rates from the enterprise accounts on your target list.
For brands like
Custom AI Systems
BespokeCustom-built AI workflows for GTM, content ops, and revenue systems — scoped to your stack and team.
Leadership gets known. The CRO closes more. The marketer proves it worked.
For the CEO / Executive
For the Head of Revenue (CRO)
For the Marketing Lead
You close deals before competitors get a first meeting.
Buyers who've been consuming your thinking show up already convinced. You're not pitching — you're confirming.
Pipeline arrives warm. Reply rates run 3–4× higher.
Target accounts see your thinking for 14 days before a rep reaches out. You're not a stranger.
One report. 40+ assets. 12 months of content.
Original research fuels every post, email, event, and outbound touch your team runs.
Enterprise buyers take you seriously before the intro call.
You stop losing deals because they've never heard of you. Content is the credibility that closes the gap.
Sales cycles cut by up to 40%.
Buyers who've consumed your content arrive at demos with objections already handled.
200–500 ICP contacts engaged per launch.
Your report pulls in exactly the buyers you want — not random form fills.
The loop that never stops.
You publish content. LinkedIn pushes it to the right people. We capture who's engaging, filter for your ICP, and reach out when they're warm. Deals close. The loop runs again.
Create Content
Founder POV extracted
LinkedIn Distributes
Pushed to your ICP
ICP Engages
Views, likes, comments
Signal Detected
Warm buyers identified
Warm Outreach
Reach out at peak intent
Demo → Revenue
Close → loop repeats
Work With Catalyst
Your content gets likes.
It should be closing deals.
3.2×
more pipeline from executive content
41%
Warm reply rate vs. 6% cold (Coinflow)
$5M–$50M
ARR sweet spot we work in
We work with a select group of B2B revenue teams ready to make their pipeline warm. Let's see if we're the right fit.
Book a Discovery CallOr submit an application
The Content Engineer
Become a GTM
content engineer
Weekly insights to level up your skills on driving more revenue with systematic content.
