Professional Services
How Abode turned Linkedin content into enterprise deals
15%
roi in one year
5%
time saved on content
200x
Enterprise engagement
"We landed a $150K deal in month 12 - that alone paid for the entire year of content three times over. When budgets come around, we were on a lot more enterprise wish lists this year than ever before."
Ben Siegel
Abode / Co-Founder
get started
Challenge
Abode needed to break through to Fortune 500 buyers with limited resources
"We landed a $150K deal in month 12 - that alone paid for the entire year of content three times over. When budgets come around, we were on a lot more enterprise wish lists this year than ever before."
Ben Siegel, CEO of Abode, faced a unique challenge: their total addressable market consisted of just 500 enterprise companies, each operating on strict annual budget cycles. Miss the window, and you wait another year. While Abode knew thought leadership could drive enterprise deals, their approach wasn't sustainable:
Each content piece took 1-2 hours of CEO time to create
Zero inbound leads generated from LinkedIn
No systematic approach to staying visible with decision-makers
Previous agency attempts couldn't capture the founder's voice
Multiple enterprise prospects remained unreachable after years of effort
Solution
Catalyst created a scalable thought leadership engine for enterprise engagement
"I trusted that the writing was good," Ben shares. "It was just about making sure it was speaking to our audience correctly. The value we got for the investment was incredible."
What immediately set Catalyst apart was their ability to maintain Abode's authentic voice while dramatically reducing internal resource demands:
Reduced content review time to just 10 minutes per piece
Maintained consistent 2-3x weekly posting cadence
Created an 80/20 split between industry insights and product updates
Built a feedback loop for continuous improvement
Freed the team to focus on enterprise sales efforts
results
Abode's content strategy delivers major enterprise wins and clear ROI
"I trusted that the writing was good," Ben shares. "It was just about making sure it was speaking to our audience correctly. The value we got for the investment was incredible."
Within months of working with Catalyst, Abode saw breakthrough results in both efficiency and revenue:
Generated $150K enterprise deal (3x annual content investment)
Reduced content creation time by 90%
Multiple Fortune 500 companies reached out directly
Previously unreachable prospects began engaging after 2-3 years
Significantly increased presence on enterprise budget "wish lists"
The most striking example came from Burlington Stores, a major retail chain that Abode had been trying to reach for three years. After seeing Ben's consistent thought leadership, their decision-maker finally connected: "We'd been trying to get in touch with them for two or three years at that point," Ben notes. "He emailed me directly about the great posts." The broader impact transformed how prospects engaged with Abode: "The thing we've always struggled with is making sure our buyers are thinking about us at the right time," Ben reflects. "When budgets season comes around and they're thinking about their wish list, we were definitely on a lot more wish lists this year than in the past."
Company Profile
Industry
HR Technology
Stage
Seed-Stage
Focus
Early Talent Management
Target
Fortune 500 Companies
Looking Ahead
After seeing clear ROI from their content strategy, Abode is building an in-house team to continue scaling their thought leadership engine. The foundation built with Catalyst proved that consistent, high-quality content delivers enterprise results.
