Content Strategy
Oct 14, 2025
Content Multiplication: Turn 1 Interview Into 20+ Assets
From Zero Marketing to a 1M‑View AI Ad for $236 - Mason Werner shares how a fintech built a high-velocity content engine and produced culturally resonant content that scaled massively.
About the Speaker
MW
Mason Werner
Digital Growth at Slash
Mason started as a video creator in middle school and broke into TikTok during its explosive growth phase (2019-2020), collaborating with top creators and major brands like Mattel, Barbie, and Hot Wheels. As an early advocate for platform-native, authentic creative content, Mason successfully led pivots from organic to paid media and lead generation. He was a longtime Slash user before joining the team, giving him unique insight into the product and customer needs.
Key Topics Covered
AI-Powered Content Creation
Complete breakdown of the AI workflow from idea to 1M-view viral content, including prompt engineering and tool selection.
The Big Short Recreation
Live demo of recreating the famous "bathtub" scene using AI tools, including character consistency and scene mapping techniques.
Content Strategy at Scale
How to balance entertainment and education, build platform-native content, and maintain brand voice across multiple channels.
Economics That Matter
Real numbers: $236 production cost, 18-hour turnaround, and why this beats traditional production for speed and iteration.
Live Demo: AI Video Production
The "Bathtub" Concept
Mason demonstrated how The Big Short's famous scene works perfectly for explaining complex finance concepts, providing instant cultural context while making sophisticated products accessible.
1
Scene-by-Scene Mapping
9-shot storyboard matching original pacing and camera angles
2
Character Consistency
Detailed JSON prompts specifying facial features down to millimeters
3
Tool Stack
Midjourney for baselines, Claude for prompts, V3 for video generation, Magnific AI for upscaling
Key Results
1M+
Views Generated
$236
Total Production Cost
18hrs
Breakthrough to Publish
~$0.002
Cost Per Impression
Actionable Ideas
Product Demos
Skit-driven demonstrations making complex features instantly understandable
Culture-Led Content
Using familiar cultural touchstones for business content that resonates
Educational Hooks
Expose "legacy tricks" without losing entertainment value
