How Salesforge drives 500+ demos per month with content, SEO and LinkedIn

Last week I sat down with Frank, CEO of Salesforge, to talk through how his team consistently books 500 to 600 demos every single month. And get this, they do it with a sales team of just six people. Frank used to manage 50 reps at his last company and his current team of six drives more pipeline than those 50 ever did.

The session was packed with tactical stuff. Frank walked through their entire content engine, how they convert site traffic, and how they use LinkedIn to warm up their outbound. If youre trying to scale demos without scaling headcount, this ones worth your time.

Top takeaways:

1. Content compounds and you need to start early

Salesforges first go to market hire wasnt a sales rep. It was a head of content. They knew that content takes time to pay off and the earlier you start the better. Now they publish 200 articles per month across their six brands, half AI written for volume and backlinks, half human written for high intent stuff like comparisons and reviews.

"Content compounds. The sooner you do it, the better. Thats why our first go to market hire was a head of content." — Frank

2. Programmatic SEO is a massive growth lever

Salesforge has over 4 million pages on their site. Most of those come from displaying their database of company and contact records publicly, similar to what Apollo does. They also build directories for sales tools, chrome extensions, templates, agencies, anything with structured data that people search for. This drives millions of impressions per month at very low CAC.

3. Traffic is useless if you dont convert it

Once you drive traffic you have to do something with it. Salesforge uses live call widgets so visitors can call them or they can call visitors while theyre browsing. They generate over 200 calls per month just from that. They also deanonymize high intent visitors on pricing and competitor pages, then reach out via LinkedIn, email or phone. And they obsess over email capture through lead magnets, quote builders, gated case studies, even google sign in.

"If youre driving traffic and youre not getting live calls from your site, youre missing out. We generate over 200 calls per month just from a live call widget." — Frank

4. LinkedIn is not optional for B2B

Frank posts on LinkedIn monday through friday about whats happening in the business, lessons learned, customer problems. He avoids constant product pitches. He also comments strategically on big accounts in his niche, sometimes getting more reach from comments than posts. And he runs about one viral play per month, whether thats a lead magnet, a movie skit, or an edutainment video.

"If youre nobody in the space, your cold email reply rates will be under 1%. If youre somebody, youll typically see 2 to 4%. The stuff you do on the inbound side lifts outbound conversions." — Frank

5. YouTube converts better than you think

Even with only 3000 subscribers, YouTube is Salesforges highest converting channel. They publish 30 videos per month, mostly product demos and competitor comparisons. B2B buyers who watch those videos convert at very high rates because the intent is so strong.

6. Events and podcasts create first touch attribution

Frank appeared on over 50 podcasts this year and attended 10+ clay meetups across europe in one quarter alone. The goal isnt immediate ROI, its brand building and first touch attribution. When hosts and attendees post about him on LinkedIn, it warms up the market for outbound later.

How to apply this

If youre just getting started, pick one thing and commit for 3 to 6 months. Start posting on LinkedIn monday through friday about whats actually happening in your business. Build a few lead magnets that solve real problems. Test live call widgets or deanonymization on your highest intent pages. And track how many people say they heard about you from LinkedIn or your founder.

The companies that win in 2026 will be the ones that connect content, social and outbound into one system. You cant just run ads or cold email anymore. You need to be somebody before you reach out.

Get the step by step Salesforge playbook here so you can build this system instead of guessing.

And if you want help turning your founder content into a pipeline engine instead of just posts, book a call with Catalyst. Well map your sales motion, design a content strategy around it, and turn "I saw your post on LinkedIn" into deals that close faster.