Category
XX
Last edited
XX
Last edited
XX
Overview
Abode transformed their LinkedIn presence from zero inbound leads to landing a $150K enterprise deal in just 4 months, all while reducing content creation time by 90% and finally breaking through to Fortune 500 prospects they'd been trying to reach for years.
Abode needed to break through to Fortune 500 buyers with limited resources
Ben Siegel, CEO of Abode, faced a unique challenge: their total addressable market consisted of just 500 enterprise companies, each operating on strict annual budget cycles. Miss the window, and you wait another year.
While Abode knew thought leadership could drive enterprise deals, their approach wasn't sustainable:
Each content piece took 1-2 hours of CEO time to create
Zero inbound leads generated from LinkedIn
No systematic approach to staying visible with decision-makers
Previous agency attempts couldn't capture the founder's voice
Multiple enterprise prospects remained unreachable after years of effort
"It's hard to tell if it's actually working when you do things inconsistently," Ben explains. "Maybe a post would do great or maybe it wouldn't, but it's hard to understand why and how to improve."
Abode needed to break through to Fortune 500 buyers with limited resources
Ben Siegel, CEO of Abode, faced a unique challenge: their total addressable market consisted of just 500 enterprise companies, each operating on strict annual budget cycles. Miss the window, and you wait another year.
While Abode knew thought leadership could drive enterprise deals, their approach wasn't sustainable:
Each content piece took 1-2 hours of CEO time to create
Zero inbound leads generated from LinkedIn
No systematic approach to staying visible with decision-makers
Previous agency attempts couldn't capture the founder's voice
Multiple enterprise prospects remained unreachable after years of effort
"It's hard to tell if it's actually working when you do things inconsistently," Ben explains. "Maybe a post would do great or maybe it wouldn't, but it's hard to understand why and how to improve."
Metric
XX
Per month
Metric
XX
Per month
Metric
XX
Per month
Metric
XX
Per month
Abode needed to break through to Fortune 500 buyers with limited resources
Ben Siegel, CEO of Abode, faced a unique challenge: their total addressable market consisted of just 500 enterprise companies, each operating on strict annual budget cycles. Miss the window, and you wait another year.
While Abode knew thought leadership could drive enterprise deals, their approach wasn't sustainable:
Each content piece took 1-2 hours of CEO time to create
Zero inbound leads generated from LinkedIn
No systematic approach to staying visible with decision-makers
Previous agency attempts couldn't capture the founder's voice
Multiple enterprise prospects remained unreachable after years of effort
"It's hard to tell if it's actually working when you do things inconsistently," Ben explains. "Maybe a post would do great or maybe it wouldn't, but it's hard to understand why and how to improve."
