How We Work
From insight to pipeline.
Here's how.
Most B2B companies push outward. We build the gravitational field that pulls buyers in — before your sales team ever reaches out.
The Problem We Solve
Vanity metrics are the villain.
The decade-long addiction to impressions, followers, MQLs, and engagement metrics made marketing teams feel productive while sales teams starved.
In the AI era this gets worse. Infinite content at zero cost means more noise, not more signal. The companies still optimizing for vanity metrics are building castles on sand.
We optimize for one thing: pipeline influenced. Specific. Attributed. Measured.
The Mechanism
The Gravitational Field
Original insight, founder voice, and proprietary data — distributed relentlessly — create a gravitational field that pulls buyers into your orbit. The field compounds. It never stops working.
Founder Voice
The perspective that can't be manufactured or replicated
Original Research
Proprietary data only your company has access to
Industry Insight
Pattern recognition from years in the field
The Journey
What the first 90 days look like.
Immersion
We learn your business, buyers, and competitive landscape. Founder interviews, ICP mapping, message-market fit analysis. We come out of this knowing your voice better than most people on your team.
Foundation
LinkedIn profiles optimized. Content pillars established. First 4 weeks of content drafted, reviewed, and queued. Pipeline tracking configured and connected to your CRM.
Activation
The engine is live. We publish 5x/week, monitor engagement, identify warm leads, and begin pulling prospects into your orbit. First performance debrief with pipeline attribution data.
Compounding
The field strengthens. Your audience grows. Inbound conversations start. Sales calls get warmer. Each month compounds on the last — the pipeline influence number goes up reliably.
Program 01
Executive LinkedIn Content
When a prospect looks you up before a call, they already believe you. That's what Executive LinkedIn Content creates — a body of work that makes the sales conversation a formality.
Built on real insights from monthly SME interviews. We extract the ideas your exec team has but never had time to articulate — and shape them into content that earns genuine attention from the exact buyers your sales team is trying to reach.
See the full offerWhat a Month Looks Like
1x 60-min SME interview — your only time commitment
20+ content assets created from that interview
Published 5×/week on LinkedIn, every week
Engagement monitored and strategically responded to
Warm leads identified and delivered to your CRM
Monthly performance debrief with pipeline attribution
Program 02
AEO + GEO Discovery
When a buyer types “best [your category] platform” into ChatGPT, Perplexity, or Claude — we make sure your company is the answer they get. That’s Answer Engine Optimization, and it’s where B2B buyer research is moving.
Most SEO still chases domain authority. We build entity authority — the structured signals that tell AI engines your company is the definitive answer for your category. The difference shows up in citation share.
See the full offerWhat a Month Looks Like
AI Citation Audit — 25 queries, 4 engines, vs 3 competitors
Content gap analysis — identify entity authority gaps
Entity authority content — 4–6 structured pages published
Structured data implementation — schema markup, FAQ optimization
Monthly citation tracking — share movement across all 4 engines
Monthly performance report — citation share, session growth, ROI
Program 03
Original Research Insights
We interview 15–20 of your target buyers and publish the findings under your brand. The ask is “contribute to a peer report” — not “take a sales call.” Over 40% of ICP say yes, and every contributor becomes a warm pipeline conversation.
Original Research creates the authority spike that gets your company forwarded inside enterprise accounts. Most clients pair it with Executive LinkedIn Content to sustain the momentum after launch.
See the full offerThe Production Process
Research design & survey methodology
Data collection — surveys, interviews, proprietary data
Analysis, insight extraction, and narrative development
Report writing, design, and production
Launch event — webinar, LinkedIn campaign, PR push
Sales enablement toolkit for follow-up outreach
Who This Is For
We work with a specific type of company.
B2B companies at $5M–$50M ARR who have something real to say and are ready to turn that insight into pipeline. A few spots open each quarter.
FAQ
Common questions.
Still have questions? Book a call and we'll walk through everything together.
Book a Discovery Call
Work With Catalyst
Ready to build your inbound engine?
$35M+
Pipeline influenced across all clients
41%
Warm reply rate vs. 6% cold (Coinflow)
5–7x
Avg client ROI on AEO program
Start with a free AI citation audit. We'll show you exactly where you stand in AI search vs. your top 3 competitors — 25 queries, 4 engines, 48 hours.
Get your free auditOr apply to work with us