How We Work
From insight to pipeline.
Here's how.
Most B2B companies push outward. We build the gravitational field that pulls buyers in — before your sales team ever reaches out.
The Problem We Solve
Vanity metrics are the villain.
The decade-long addiction to impressions, followers, MQLs, and engagement metrics made marketing teams feel productive while sales teams starved.
In the AI era this gets worse. Infinite content at zero cost means more noise, not more signal. The companies still optimizing for vanity metrics are building castles on sand.
We optimize for one thing: pipeline influenced. Specific. Attributed. Measured.
The Mechanism
The Gravitational Field
Original insight, founder voice, and proprietary data — distributed relentlessly — create a gravitational field that pulls buyers into your orbit. The field compounds. It never stops working.
Founder Voice
The perspective that can't be manufactured or replicated
Original Research
Proprietary data only your company has access to
Industry Insight
Pattern recognition from years in the field
The Journey
What the first 90 days look like.
Immersion
We learn your business, buyers, and competitive landscape. Founder interviews, ICP mapping, message-market fit analysis. We come out of this knowing your voice better than most people on your team.
Foundation
LinkedIn profiles optimized. Content pillars established. First 4 weeks of content drafted, reviewed, and queued. Pinecone configured and connected to your CRM. Pipeline tracking live.
Activation
The engine is live. We publish 5x/week, monitor engagement, identify warm leads, and begin pulling prospects into your orbit. First performance debrief with pipeline attribution data.
Compounding
The field strengthens. Your audience grows. Inbound conversations start. Sales calls get warmer. Each month compounds on the last — the pipeline influence number goes up reliably.
Program 01
B2B LinkedIn Engine
When a prospect looks you up before a call, they already believe you. That's what the B2B LinkedIn Engine creates — a body of work that makes the conversation a formality.
Built on real insights from monthly SME interviews. We extract the ideas your team has but never had time to articulate — and shape them into content that earns genuine attention from the exact buyers your sales team is trying to reach.
See the full offerWhat a Month Looks Like
1x 60-min SME interview — your only time commitment
20+ content assets created from that interview
Published 5×/week on LinkedIn, every week
Engagement monitored and strategically responded to
Warm leads identified and flagged in Pinecone
Monthly performance debrief with pipeline attribution
Program 02
Podcast GTM Engine
One monthly recording session becomes a full distribution system. We handle production, repurposing, and ICP-targeted distribution — and tie every episode to inbound conversations and pipeline.
Most B2B podcasts build audience. The Podcast GTM Engine builds pipeline. The difference is in where the content goes, who it reaches, and how listeners become leads.
See the full offerWhat a Month Looks Like
Monthly recording session — founder + guest conversations
Full episode edited, mixed, and published to all platforms
Repurposed into 30+ assets: clips, posts, newsletter, web
Distributed to ICP segments on LinkedIn + email
Email capture + nurture sequence for new subscribers
Monthly pipeline attribution tied to episodes
Program 03
Insights Report
A credibility event built on proprietary data. Not a lead magnet — research that gets forwarded inside enterprise accounts, gives your sales team a reason to reach out that gets responses, and makes you the company that defined the category.
The Insights Report creates the authority spike. The LinkedIn Engine sustains and nurtures it. Most clients start with one and graduate to both.
See the full offerThe Production Process
Research design & survey methodology
Data collection — surveys, interviews, proprietary data
Analysis, insight extraction, and narrative development
Report writing, design, and production
Launch event — webinar, LinkedIn campaign, PR push
Sales enablement toolkit for follow-up outreach
Who This Is For
We work with a specific type of company.
B2B companies at $5M–$50M ARR who have something real to say and are ready to turn that insight into pipeline. A few spots open each quarter.
FAQ
Common questions.
Still have questions? Book a call and we'll walk through everything together.
Book a Discovery Call
Work With Catalyst
Ready to build your gravitational field?
3.2×
more pipeline from executive content
41%
Warm reply rate vs. 6% cold (Coinflow)
$5M–$50M
ARR sweet spot we work in