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Frameworks, teardowns, and original thinking on founder-led content, pipeline attribution, and B2B GTM strategy.

Featured·Frameworks & Guides

7 frameworks for B2B social content that drives pipeline

Optimize for shares by creating content people want to drop in their company Slack channels.

Will Leatherman·2026-03-12·

26 articles

Article

Adam Robinson’s $22M copywriting formula deconstructed

Adam Robinson used specific hook tactics to scale to $22M ARR.

Frameworks & Guides·

Article

Brutally honest LinkedIn growth advice: the mindset shift you need

Success depends on whether you enjoy the platform or resent it

Frameworks & Guides·

Article

Building a Social Media Content Funnel That Generates Leads (Part II)

MOFU content bridges the gap between viral views and actual revenue pipeline

Frameworks & Guides·

Article

How I’d Actually Get Hired as a Content Marketer in 2026

Prioritize social-first skills like LinkedIn content over traditional SEO to align with 2026 demand.

Frameworks & Guides·

Article

How to Increase the Success Odds of Founder-Led Content

Founder-led content is a long-term asset that requires a 6-12 month commitment to see compounding results.

Frameworks & Guides·

Article

How to Launch a Founder-Led LinkedIn Content Engine in 90 Days

Founder profiles outperform brand pages for reach and trust.

Frameworks & Guides·

Article

How to launch a founder-led LinkedIn engine in Q1 2026 (A 90-day playbook)

Commit to a 90-day sprint to gather data and prove consistency

Frameworks & Guides·

Article

How to run a no-fluff social media audit for b2b brands in 4 steps

Build a solid foundation by running a structured audit before you create a content calendar

Frameworks & Guides·

Article

The Only 2 LinkedIn Post Formats You’ll Ever Need (Founder Edition)

Founders only need two post formats to win on LinkedIn: The Listicle and The Narrative + Takeaway.

Frameworks & Guides·

Article

The Ultimate Guide to LinkedIn Lead Magnets

Attention is useless without a next step—move engagement off LinkedIn and into your funnel.

Frameworks & Guides·

Article

Troubleshooting content burnout for founder led brands

Burnout often comes from boredom rather than overwork so pivot to topics that energize you.

Frameworks & Guides·

Article

What’s the Point of a B2B Social Media Presence?

Brand awareness is a weak argument for budget. You need to frame social as a revenue driver.

Frameworks & Guides·

Article

Why Gymshark's founder wins on LinkedIn and how to copy his playbook

Gymshark relies on a hidden B2B layer of suppliers and partners that lives on LinkedIn

Frameworks & Guides·

Article

Why your LinkedIn content isn’t working (the honest version)

You are picking formats you hate so you never stay consistent enough to win.

Frameworks & Guides·

Article

How to Build a LinkedIn Lead Magnet Machine

GTM Insights·

Article

Building an AI Agent to Write Proposals

Get the latest in growth and content engineering delivered to your inbox each week

GTM Insights·

Article

Building Brand Moats as a Founder in the AI Era

GTM Insights·

Article

Former a16z Social Lead Shows What's Working (vs. Dead) in Content Right Now

Former A16Z Social Lead Shows What's Working vs Dead in Content Right Now

GTM Insights·

Article

How HeyReach's Bojana Runs a $9M GTM Content Motion

How HeyReach's Bojana runs a $9M GTM content motion

GTM Insights·

Article

How Valley Books 300 Demos/Month with an AI LinkedIn DM System

How Valley Books 300 Demos/Month with AI LinkedIn DM System

GTM Insights·

Article

The System Behind Salesforge's 500 Demos Per Month

The System Behind Salesforge's 500+ Demos Per Month

GTM Insights·

Article

Growing Slash's Content Strategy After a $370M Series B

Growing Slash's Content Strategy After $370M Series B

GTM Insights·

Article

How Jacob Bank Runs GTM with 300 AI Agents on a 9-Person Team

How Jacob Bank Runs GTM with 300 AI Agents on 9-Person Team

GTM Insights·

Article

How Shubh Built Valley's $1.5M Monthly Pipeline Machine

How Shubh Built Valley's $1.5M monthly pipeline machine

GTM Insights·

Article

How This Ex-Agency Strategist Built a $2M Crypto Marketing Empire Using Vibe Coding

How this ex agency strategist built a $2M+ crypto marketing empire using vibe coding

GTM Insights·

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