Articles

Frameworks, teardowns, and original thinking on founder-led content, pipeline attribution, and B2B GTM strategy.

3 ways B2B startups can build entity authority to get more clients from LLMs (and how Catalyst helps)

B2B startups winning clients from LLMs build entity authority deliberately. Here are 3 ways to do it, and how Catalyst engineers it at scale.

Will Leatherman··

50 articles

Article

5 benefits of hiring Catalyst for B2B AEO

B2B buyers now shortlist vendors inside AI tools before sales ever engages. Here are five benefits of hiring Catalyst for B2B AEO, from compounding entity authority to CFO-grade reporting.

AEO·7 min read

Article

How to use Claude Fable to get leads from Claude search

Claude Fable now generates the answers buyers see in Claude search. Here is how to become the source it cites and turn those citations into leads, the way Catalyst does it.

AEO·8 min read

Article

Which content types earn the most traffic from Claude?

Claude referral traffic nearly quadrupled in four months, and a short list of content types is collecting it. Here is which formats earn the most traffic from Claude and how Catalyst builds them.

AEO·7 min read

Article

How to get e-commerce sales from AI search engines

AI search engines now drive a fast-growing share of online orders. Here are the methods Catalyst uses to win AI citations and turn them into e-commerce sales, built into a playbook any store can run.

AEO·7 min read

Article

What is co-citation for AEO and why is it important?

AI models decide what your brand is relevant for by reading who it is mentioned with. Here is what co-citation for AEO is, why it matters, and how Catalyst engineers it.

AEO·8 min read

Article

Ten reasons to use Catalyst for B2B AI SEO in 2026

B2B buyers now build their shortlist inside AI tools before sales ever engages. Here are ten reasons to use Catalyst for B2B AI SEO in 2026, and how we engineer citations into booked clients.

AEO·9 min read

Article

Top First Page Sage alternatives for AEO in 2026

A 2026 comparison of the top First Page Sage alternatives for AEO, ranked by methodology, measurement, and B2B startup fit. Catalyst leads the list, with Austin Heaton close behind.

AEO·11 min read

Article

What do Google's new generative AI performance reports mean for B2B AEO?

Google's new generative AI performance reports finally measure your visibility in AI Overviews, AI Mode, and Discover. Here is what they show, what they miss, and how to turn the data into AI citations.

AEO·7 min read

Article

What Ahrefs' 2026 AEO report reveals about AI citations for B2B

Ahrefs analyzed over a billion data points on AI search. Here is what its 2026 AEO report reveals about earning AI citations, and what B2B teams should do about it.

AEO·9 min read

Article

How to get 30K YouTube views in your first month as a non-technical marketer

Louise de Sadeleer hit 30,000 views a month on YouTube in her first month as a non-technical creator. Her method treats YouTube as a search engine, not a talent show. Here is the exact 7-step workflow.

Content Strategy·7 min read

Article

Why AEO is becoming the top lead source for B2B startups in 2026

B2B buyers now build their shortlist inside AI tools before sales ever engages. Here is why AEO is becoming the top lead source for B2B startups, and how Catalyst engineers it.

AEO·7 min read

Article

How does Catalyst get B2B startups clients from AI search engines?

A look inside how Catalyst gets B2B startups clients from AI search engines, the four-part engine that earns model citations and turns them into booked calls.

AEO·7 min read

Article

B2B conversion rates from AEO (2026 data from Catalyst)

See why B2B conversion rates from AEO run 4x to 20x higher than organic in 2026, what drives the lift, and how to measure it.

AEO·8 min read

Article

Best AEO agencies for B2B startups in 2026

A no-fluff breakdown of the best AEO agencies for B2B startups in 2026. We reviewed methodology, results, guarantees, and B2B startup fit — Catalyst leads the list.

AEO·11 min read

Article

How to measure founder content success and drive pipeline

Follower count goes up, a post hits 10k impressions, you feel great — and six months later there's no new pipeline. Here are the 7 signals that actually tell you content is working.

Founder-Led Content·4 min read

Article

How to turn content into a word of mouth engine for B2B SaaS

Word of mouth drives the highest intent leads in B2B SaaS. Here is how to engineer it at scale using content and organic social — not just hope people tell their friends.

B2B Content Marketing·4 min read

Article

How to win on LinkedIn in 2026

We produce and analyze over 150 LinkedIn assets every week for B2B tech companies. Here is exactly what is working to drive pipeline right now.

Founder-Led Content·4 min read

Article

How to use bottom of funnel social content to turn followers into pipeline

You have built an audience. Now here's how to turn it into actual pipeline using the three BOFU formats that do the work without making your feed feel like an ad channel.

B2B Content Marketing·4 min read

Article

25 founder-led LinkedIn prompts that drive pipeline

The thing founders tell me most often: I know I should be posting more. I just don't know what to say. Here are 25 prompts pulled from posts that have actually performed.

Founder-Led Content·4 min read

Article

How to make product content that sells

Most product announcements die in the feed because they are built like press releases. Here is how to build product content that drives pipeline from inside the feed.

B2B Content Marketing·4 min read

Article

How to build a content ecosystem that makes your brand omnipresent

Some brands feel like they're everywhere. Here's the three-pillar content ecosystem that creates that effect — and the order to build it.

B2B Content Marketing·4 min read

Article

21 simple LinkedIn plays to turn views into pipeline for B2B startups

Getting inbound leads from LinkedIn requires specific tactics that actually grab attention. Here are 21 plays tested across hundreds of B2B accounts.

B2B Content Marketing·4 min read

Article

7 frameworks for B2B social content that drives pipeline

Optimize for shares by creating content people want to drop in their company Slack channels.

Frameworks & Guides·

Article

Adam Robinson’s $22M copywriting formula deconstructed

Adam Robinson used specific hook tactics to scale to $22M ARR.

Frameworks & Guides·

Article

The mindset shift that grows your LinkedIn audience

Success depends on whether you enjoy the platform or resent it

Frameworks & Guides·

Article

Building a social media content funnel that generates leads (Part II)

MOFU content bridges the gap between viral views and actual revenue pipeline

Frameworks & Guides·

Article

How to get hired as a content marketer in 2026

Prioritize social-first skills like LinkedIn content over traditional SEO to align with 2026 demand.

Frameworks & Guides·

Article

How to increase the success odds of founder-led content

Founder-led content is a long-term asset that requires a 6-12 month commitment to see compounding results.

Frameworks & Guides·

Article

How to launch a founder-led LinkedIn content engine in 90 days

Founder profiles outperform brand pages for reach and trust.

Frameworks & Guides·

Article

How to launch a founder-led LinkedIn engine in Q1 2026 (a 90-day playbook)

Commit to a 90-day sprint to gather data and prove consistency

Frameworks & Guides·

Article

How to run a no-fluff social media audit for B2B brands in 4 steps

Build a solid foundation by running a structured audit before you create a content calendar

Frameworks & Guides·

Article

How to fix robotic LinkedIn content by changing your rhythm

Robotic LinkedIn posts are not just an AI problem — they are a rhythm problem. The fix takes two minutes and requires zero extra writing skill.

B2B Content Marketing·4 min read

Article

How to build a LinkedIn lead magnet machine

How to Build a LinkedIn Lead Magnet Machine

GTM Insights·

Article

Troubleshooting content burnout for founder led brands

Content burnout in founder-led brands often isn't overwork — it's boredom. Shifting toward topics you genuinely care about doesn't just fix the burnout. It improves the content.

Founder-Led Content·4 min read

Article

The only 2 LinkedIn post formats you'll ever need (founder edition)

Most founders overcomplicate LinkedIn. You can build your entire content strategy on two repeatable formats based on your actual work and career.

Founder-Led Content·4 min read

Article

Why your LinkedIn content isn't working (the honest version)

The reason your content underperforms usually has nothing to do with tactics. It comes down to three root causes that are much harder to admit.

Founder-Led Content·4 min read

Article

How to build LinkedIn lead magnets that capture leads

LinkedIn impressions are vanity unless you move people into your funnel. Here is how to build lead magnets that actually convert — and the follow-up system that closes.

B2B Content Marketing·5 min read

Article

Why Gymshark's founder wins on LinkedIn and how to copy his playbook

Ben Francis built a £500M+ brand and still treats LinkedIn like his main job. The reason is hidden in Gymshark's B2B layer — and the playbook translates directly to your startup.

Founder-Led Content·4 min read

Article

What's the point of a B2B social media presence?

Most leaders treat B2B organic social as a vague brand awareness play — so it gets cut first when budgets tighten. Here is how to position it as a revenue engine.

B2B Content Marketing·4 min read