Playbooks

The procedures we actually run.

Each playbook is a runnable, opinionated procedure with a named mental model, numbered steps, and a QA checklist. Three formats per playbook: web view to skim, Notion template to work through, Claude Skill to run autonomously.

Featured · AEO

The AEO Audit Playbook

A scored AEO audit of your site across 7 weighted dimensions, with a ranked list of fixes ordered by impact-to-effort.

60–90 minutes·3 formats · web · Notion · Claude Skill

Open the playbook

Free AEO audit

See how AI answers your buyers' questions.

The free AEO audit runs real buyer questions through ChatGPT, Claude, Perplexity and Google AI Overviews, then shows where you are named, who is named instead, and the sources AI cites.

Get your free AEO audit

Free · Results in about 5 minutes