How Coinflow Generated $1M+ in Pipeline and 2,700 Enterprise Leads in 7 Months
$1M+
Estimated pipeline influence
2,700+
ICP-aligned enterprise leads
$11
Cost per MQL (87-93% below average)
“We went from being the company prospects had never heard of to the voice they turn to for payment infrastructure insights. Now when we walk into enterprise deals, buyers already trust our expertise.”
Dan Lev, CEO at Coinflow
Coinflow needed a breakthrough
Despite building revolutionary payment infrastructure enabling instant global settlements across 170+ countries, Coinflow was invisible. Dan Lev had 2,162 LinkedIn followers and posted once per month. Competitors' founders commanded 20K-50K+ audiences. Enterprise buyers at Worldpay, Fidelity, and SoFi had never heard of Coinflow.
Catalyst built a content engine for Coinflow
Catalyst transformed Dan into a category authority through contrarian positioning ('ACH is dead'), demo content showing instant international settlements, and a scalable system taking just 45-60 minutes per week — going from 1 to 18 posts per month.
Coinflow converted invisibility into category authority — with Fortune 500 engagement
$1M+
Estimated pipeline influence
2,700+
ICP-aligned enterprise leads
$11
Cost per MQL (87-93% below average)
- $1M+ estimated pipeline influence (2,700+ leads × fintech enterprise ACV)
- 148% follower growth (2,162 → 5,365)
- $11 cost per MQL vs. $75-150 industry benchmark
- 45% of engaged leads held VP+ titles
- Notable engagement: Worldpay, Fidelity, SoFi, Mastercard, Coinbase, Binance.US
“Catalyst doesn't just write posts — they've built a system that turns our product expertise into thought leadership at scale.”
Dan Lev
Industry
Payment Infrastructure & Fintech
Funding
$50M+
Stage
Series A
HQ
San Francisco
