How DFNS Got Goldman Sachs, DTCC, and Euroclear to Champion Their Research

DFNS needed a breakthrough

DFNS builds wallet infrastructure for digital assets — but the market was fixated on consumer crypto while the real institutional opportunity was emerging around private blockchain interoperability. The Canton Network represented a fundamental shift in how enterprise blockchains could operate, but the story wasn't being told. DFNS needed to own that narrative before competitors did.

Catalyst built a content engine for DFNS

Catalyst structured an original research report — The State of Canton — around the thesis that Canton Network's 'network of networks' model would reshape institutional settlement and digital finance. Rather than commissioning generic survey data, we activated DFNS's existing relationships: 20+ institutional contributors including Goldman Sachs, DTCC, Euroclear, Worldpay, Cumberland DRW, and Lloyds. The report was designed as a 10-slide executive format — dense with signal, easy to forward inside complex organizations. Launch strategy focused on the contributor network itself: when your sources share the report, distribution is organic and trusted.

DFNS became the authoritative voice on Canton Network at the institutional level

• 150+ downloads from qualified prospects — institutional finance and digital asset infrastructure leaders
• 20+ contributors including Goldman Sachs, DTCC, Euroclear, Worldpay, and Lloyds
• 32 hours of content creation time saved through Catalyst's research and production process
• Distributed organically through contributor networks with zero paid media spend
• Report positioned DFNS as the authoritative voice on Canton Network at the institutional level
• Gated distribution built a qualified pipeline of enterprise contacts directly relevant to DFNS's ICP