How Boon Built an $850K+ Pipeline Engine on LinkedIn in 13 Months

Boon needed a breakthrough

Boon solves a massive problem: 50% of quality hires come through employee referrals, yet most companies only fill 10-15% of roles this way. Dakota faced a credibility gap: 12,528 LinkedIn followers with 0.006% engagement, 4 posts total, zero tracked lead generation, and no mechanism to nurture prospects through 3-6 month enterprise sales cycles.

Catalyst built a content engine for Boon

Catalyst transformed Dakota's LinkedIn with vulnerability over polish (sharing implementation challenges generated 3-5x higher engagement), customer stories over product announcements, and quality over volume — evolving from 30 posts generating 747 leads to just 9 posts generating 2,384 leads, a 10x efficiency improvement.

Boon's LinkedIn became their most efficient lead generation channel — at 85-90% below market cost

• $850K+ estimated pipeline value
• 6,852 ICP-aligned leads (85% decision-makers: C-level, Heads of Talent, VPs of HR)
• $8-15 cost per MQL vs. $75-150 industry benchmark
• Average engagement rate of 4.3% — 18.7x LinkedIn's 0.23% benchmark
• Notable companies engaged: Amazon, Udemy, Allied Universal, H-E-B, Infosys