How Fazit Beauty Landed 3 Major Retail Partnerships Through LinkedIn
3
Major retail partnerships (Target, Walmart, e.l.f.)
1,400
Walmart doors in 10 months
785
Qualified retail buyer leads in one month
“Retail buyers plan 6-8 months ahead, sometimes 12 months. LinkedIn gave us a way to stay visible throughout their entire planning process.”
Aliett Buttelman, Founder & CEO at Fazit Beauty
Fazit Beauty needed a breakthrough
When Taylor Swift wore Fazit's glitter freckles to a Chiefs game, the brand exploded — $1M+ in sales in 48 hours. But Aliett had a problem: 9 LinkedIn posts, 0.021% engagement rate, and no way to sustain conversations with buyers at Target, Ulta, and Sephora who plan 6-12 months ahead.
Catalyst built a content engine for Fazit Beauty
Catalyst engineered content to reach retail decision-makers across three pillars: industry-defining ideas (24%), creative process and strategic frameworks (53%), and social proof milestones (23%). Optimized for the 10-11 AM ET window when retail executives were most active.
Fazit converted LinkedIn into their primary retail business development channel
3
Major retail partnerships (Target, Walmart, e.l.f.)
1,400
Walmart doors in 10 months
785
Qualified retail buyer leads in one month
- Target launched March 2025 after six months of consistent LinkedIn visibility
- Walmart expanded to 1,400 doors — reaching 400 permanent beauty doors by September
- e.l.f. collaboration went live, validated by months of category authority
- From 0.021% to 2.87% average engagement rate
- 114% average monthly impression growth
“Catalyst didn't just improve our metrics. They positioned me as the person retail buyers, investors, and fellow founders go to understand what's next in beauty.”
Aliett Buttelman
Industry
Beauty & Consumer
Funding
Seed
Stage
Early Stage
HQ
New York