How Rev Leasing Launched a Lead-Gen Asset and Doubled Its Audience in 6 Months

90K

Operators reached on a single post

119%

Audience growth in 6 months

Permanent lead-gen asset launched

“Catalyst didn't just help us post — they helped us build owned IP that generates leads on autopilot.”

Peter Roisman, Founder at Rev Leasing

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Challenge

Rev Leasing needed a breakthrough

Rev Leasing had offline credibility that their digital presence didn't reflect. Content was scattered — tactical posts without a clear narrative thread, no positioning strategy, and no mechanism to convert visibility into pipeline.

Solution

Catalyst built a content engine for Rev Leasing

Catalyst structured content around four pillars and identified an untouched conversation — AI tools beginning to filter apartment recommendations before prospects ever called a leasing line. Converted a breakout post (90,677 impressions) into a permanent lead-gen asset: the AI Discoverability Guide.

Results

Rev Leasing went from inconsistent posting to a differentiated authority engine with owned IP

90K

Operators reached on a single post

119%

Audience growth in 6 months

Permanent lead-gen asset launched

AI Discoverability Guide launched as permanent lead-gen asset
90,677 impressions on breakout AI post (67,049 unique operators reached)
119% audience growth (641 → 1,401 followers) in 6 months
Prospects now arrive already understanding Rev's point of view

“The posts that performed best said something people were thinking but not saying. Catalyst helped us find that edge and turn it into an asset we own.”
Peter Roisman