How Emtrain Built a Predictable Pipeline Engine Generating 500+ MQLs per Month

1,500+

MQLs generated in 4 months

203%

Improvement in cost-per-lead efficiency

$500K+

Estimated pipeline influence

“Before Catalyst, I had 8,300 followers and zero leads. Catalyst transformed my LinkedIn from a brand awareness exercise into a predictable lead generation engine.”

Janine Yancey, CEO at Emtrain

Case studies that close deals/Emtrain

Industry: HR TechFunding: Series BStage: GrowthHQ: San Francisco

Challenge

Emtrain needed a breakthrough

Janine Yancey had 8,300 followers, Fortune 500 clients, and a consistent posting schedule — but zero marketing qualified leads. Her content was polished corporate messaging: professional, generic, and completely ineffective. Brand awareness without pipeline.

Solution

Catalyst built a content engine for Emtrain

Catalyst replaced polish with vulnerability and built systematic conversion architecture. Personal founder stories outperformed corporate content by 3x. The approach evolved from testing to scaling winners — three high-converting frameworks emerged around entrepreneurial journey, personal growth, and behind-the-scenes reality.

Results

Emtrain went from zero leads to 500+ MQLs per month — with 35% less content

1,500+

MQLs generated in 4 months

203%

Improvement in cost-per-lead efficiency

$500K+

Estimated pipeline influence

1,500+ MQLs in 4 months — all matching Emtrain's ICP
203% efficiency gain — from 12.7 to 38.5 MQLs per post
$500K+ estimated pipeline influence
MQLs included Chief People Officers, CHROs, HR Directors, General Counsels at Fortune 500
Posting less drove more results: 97% more MQLs with 35% less content

“The posts that felt 'too personal' were exactly what C-suite buyers wanted to see. Catalyst proved you don't need to post more — you need to post strategically.”
Janine Yancey

Industry

HR Tech

Funding

Series B

Stage

Growth

San Francisco