How M^0 Landed Meetings with Visa, Tether, and Polychain Using a Research Report

M^0 needed a breakthrough

M^0 builds payment infrastructure for the institutional crypto and payments market — but the target accounts (Visa, Tether, Polychain, major crypto funds) were largely unreachable through cold outreach. The company needed a way to earn their attention without a warm introduction. A pitch wasn't going to open these doors.

Catalyst built a content engine for M^0

Catalyst built a proprietary research report targeting institutional crypto and payments decision-makers. Rather than leading with M^0's product, we invited senior figures across the ecosystem to contribute their perspectives to original market research. The report gave M^0 a credible reason to engage accounts that had never responded to outbound — and turned contributors into advocates who shared the findings across their own networks.

M^0 became known as the team institutions are watching — with meetings to prove it

• 150K+ impressions, entirely organic — zero paid distribution
• 300+ qualified leads generated from a single campaign
• Meetings booked with Visa, Tether, Polychain, and major crypto funds
• Instant credibility with institutional investors who had previously been unreachable
• 22+ hours per week of content creation time saved