How Lumanu Generated 101 High-Intent Conversions Directly from ChatGPT in 60 Days

Lumanu needed a breakthrough

Lumanu solves a persistent pain point for brands and agencies: paying creators and influencers globally, compliantly, and without friction. The product had strong market fit, but most discovery was happening through paid acquisition and word of mouth. As buyer behavior shifted toward AI-assisted research — 'what's the best way to pay creators internationally without fees' — Lumanu's presence in those conversations was nearly nonexistent. The opportunity to capture high-intent demand before a prospect ever opened Google was being missed entirely.

Catalyst built a content engine for Lumanu

Catalyst ran a comprehensive LLM audit alongside a traditional SEO audit, covering current performance, LLM.txt configuration, technical errors, and content gaps. After delivering the audit, Catalyst guided Lumanu's team through implementing all recommendations — advanced schema markup, Core Web Vitals improvements, and internal linking restructure. The core content strategy focused exclusively on high purchase-intent queries: using generative query mapping, Catalyst identified and targeted 1,000+ conversational AI queries with strong commercial intent. Catalyst also secured multiple high-quality backlinks from industry sites with domain authority between 40–80, raising Lumanu's domain authority from ~50 to 60+. The backlinks alone carried $1,200–$3,000+ in market value.

Lumanu converted AI search into a direct conversion channel — 101 demos and signups in 60 days

• 101 direct conversions from AI search (99 from ChatGPT alone)
• 15.4% AI search conversion rate — far above typical paid benchmarks
• 28,820 total organic clicks (+17.36%) and 1.06M impressions (+22.55%)
• $200K–$1M+ estimated pipeline from AI search alone
• $300K–$600K additional pipeline from expanded Google visibility
• $5,000–$16,000 in paid traffic equivalent saved